Elisabeth Morgan, MALS, CEP
Betsy Morgan is a recognized leader in the field of educational consulting. She has spent more than 20 years in the fields of college admissions, teaching and educational planning. In 2003, she opened College Matters, LLC to focus on giving students the individual attention and focus they need to help them succeed.
Betsy received her Master's level College Counseling Certificate from UCLA Extension. In addition, she holds a BA in Mathematics from Gettysburg College, has completed Master's level course work in Business Administration at the University of Connecticut and holds a MALS in Social Sciences from Wesleyan University. In 2014, Betsy earned the distinction of becoming a Certified Educational Planner, the highest accreditation in the field.
Professional association memberships afford Betsy access to thousands of college admissions officers, high school counselors, and educational consultants around the world. The experience and practical knowledge she gains from regular visits to colleges throughout the country results in the ability to provide you with current information and individual guidance.
- American Institute of Certified Educational Planners
- Independent Educational Consultants Association, Professional Member
- National Association of College Admission Counseling
- New England Association of College Admission Counseling
- International Association of College Admission Counseling
- Board of Directors, Independent Educational Consultants Association
- Chair, IECA Audit Committee
- Chair, IECA Board Development Committee
- Rutgers University Out-of-State Admissions Sounding Board
- Madison A Better Chance, Board of Directors
- Vista Life Innovations, Board of Directors
- Connecticut Regional IECA Group, Inaguaral Planning Committee
- Independent Educational Consultants Association College Committee Member 2014 - 2016
- Chair, IECA Affordability Task-force 2014 - 2015
Sarah Rickelman, MBA
Sarah joined College Matters in 2008 and has assisted students with both the college and graduate school process. Sarah’s many years of experience in conjunction with her certificate in College Counseling from UCLA Extension enables her to provide families with a wealth of knowledge in the ever-changing field of college and graduate school admissions. Meeting with admission representatives, visiting colleges and seeking out current information through memberships in several educational consulting associations ensures that Sarah will provide clients with thorough, and well-informed advice.
Prior to College Matters, Sarah worked in finance on a deal team in private equity in Washington D. C. and subsequently in Hartford, Connecticut. Working on financial transactions across a broad spectrum of industries, Sarah understands how to work collaboratively with different stakeholders, to build trust, and to ask appropriate questions which helps families in navigating the college and graduate school process. Sarah’s attention to detail enables her to hone in on a student’s strengths and unique attributes that translate to a compelling applicant. Using her analytical skills, Sarah operates with a well-formulated plan, breaking a complex and multi-faceted process into manageable deliverables. Further, Sarah leverages her background in finance to understand the dynamics of financial aid and merit money and its impact on affordability for families as well as its effect on the college admissions’ landscape.
As an active member of the community, Sarah has been involved with the Shoreline Arts Alliance as a board member and secretary. In addition, Sarah has served as chairperson of the Cultural Arts Committee as well as treasurer of the Island Avenue School Parent Teacher Organization. Professionally, Sarah is an associate member of the Independent Educational Consultants Association.
Sarah received her BA in Economics from Dickinson College and her MBA from the University of Maryland’s Robert H. Smith School of Business. She also holds a certificate in College Counseling from UCLA Extension. Currently, Sarah lives in Madison, Connecticut with her husband and three children.
- Independent Educational Consultants Association, Professional Member
Marcy joined College Matters in early 2017. She completed her Certificate in College Counseling from UCLA, which was awarded with distinction in November 2017. She continues her professional development through associate membership in the Independent Educational Consultants Association and with additional professional training in order to stay current in this constantly changing field. In the past several years, Marcy has visited over 90 colleges, and continues to visit college campuses to gain insight into best matches for her students. Her marketing background and multiple roles in education and youth development align well with helping students and families define their needs and goals to find “good fit” schools. She uses an individualized and holistic approach, excellent communication skills, and a refined timeline and process to guide students toward putting their strongest application forward, helping to lower the stress that many families experience. Marcy understands the parent perspective, as well, as she recently underwent the college search process with her two grown children.
Her earlier education and background include earning her B.A. in Government from St. Lawrence University where she also completed coursework and student teaching requirements for a New York State secondary school teaching certification. After graduating, Marcy taught for a year, and then went on to pursue a business career. She worked in marketing with McGraw-Hill Publishing Company in New York City and then for a national, full-service advertising agency in San Antonio, Texas. Marcy eventually returned to the field of education to do development work and fundraising at a private secondary school in Massachusetts. Before joining College Matters, she spent almost ten years working to empower middle and high school-aged students as a Positive Youth Development Coordinator at Madison Youth and Family Services. This work included strategic planning, grant-writing, community asset-building and knowledge of evidence-based prevention practices. Marcy facilitated programs with students and parents on issues such as violence prevention and peer advocacy, often in partnership with the Madison Public Schools.
Independent Educational Consultants Association, Associate Member
Jennifer joined College Matters in 2007 as Office Manager and now serves as our Scholarship, Research, and Essay Specialist. Jennifer brings a range of experience to our team, having spent many years organizing events for church, the schools and other civic organizations. She has also been part owner of Fairfield County Kids magazine and worked for General Electric.
Jennifer received her BA in Political Science from Purdue University.
Rebecca Chase, MEd
Becky comes to College Matters as an Essay Specialist, focusing on helping students present college essays that reflect their own unique talents, qualities and personalities. She has years of experience in working in college environments, having been the Women's tennis coach at Yale University, as well as the tennis and squash coach at Tufts University and Trinity College. She received her BA from Williams College in Psychology, completed Master's level course work at Tufts University and holds a Master's of Education from Cambridge College in Massachusetts. Becky has also worked as a grant writer and educator internationally with the National Peace Foundation and Save the Children. Since 2007, however, Becky has been working as an essay specialist independently and for College Matters. In 2012, she formally joined the College Matters team and brings her knowledge and insight to College Matters' students.
Katie joined our team as our Office and Client Experience Manager in 2018. She makes sure that all client families receive the attention and care they need during what can be a stressful, and exciting, time in their lives.
After a long career as a Physical Therapist, Katie decided to take her skills in a different direction. In addition to her PT career, Katie has held multiple volunteer positions in her hometown of Old Saybrook, as well as gained experience leading and spearheading many community outreach events. As a parent who has successfully navigated the college admission process first hand, she understands the journey from the client perspective as well.
Most weeks, Katie is in the office from 10 am to 3 pm, Monday through Thursday, which is a great time to call or email with any questions.