Meet Our Team
Based in Madison, CT
Founder and CEO of College Matters and veteran educational consultant who provides strategic, personalized guidance for college and graduate school admissions with over 25 years of experience.
College and Grad School Consultant
Betsy Morgan, MALS, CEP
Sarah Rickelman, MBA
Based in Madison, CT
Seasoned college and MBA admission consultant with 18 years of experience guiding students and families through the admissions process.
College and Grad School Consultant
Based in Burlington, VT
Experienced college consultant who brings extensive knowledge of the admissions landscape to help students and families better define their goals and strategize about the college search and application process.
Senior College Consultant
Marcy Beatty
Taylor Schultz, MA
Based in Holmdel, NJ
Relationship-focused college consultant who empowers students through personalized guidance, educational expertise, and an emphasis on authentic self-presentation.
Senior College Consultant
Christine Dokko, JD
Based in Madison, CT
Former admissions professional who brings insider knowledge and practical perspective to the college search process.
College Consultant
Kate Beichner
Based in Madison, CT
A thoughtful, collaborative college consultant focused on creating individualized, student-centered plans that prioritize the balance of academic, personal, and financial fit.
College Consultant
Becky Chase, MEd
Based in Madison, CT
Veteran essay specialist who helps students uncover and express their authentic voice through compelling personal essays.
Essay Specialist
Shelly Milstein, JD
Based in Atlanta, GA
Former attorney and admissions professional who helps law school applicants present compelling, authentic applications and essays.
Essay Specialist and Law School Consultant
Greg Makoul, PhD, MS
Based in Madison, CT
Internationally recognized medical educator with deep experience as Professor of Medicine at Northwestern, Professor of Medicine at UConn, Faculty of Medicine at Yale, and Designated Institutional Official at Saint Francis Care.
Medical School and Residency Specialist
Client Experience ManagerKaren Cole
I’m Karen Cole, the Client Experience Manager at College Matters. My role is to make sure families feel supported, informed, and genuinely cared for throughout what can be both a stressful and exciting chapter of their lives.
I joined the team in 2026. My focus is on the behind-the-scenes details that shape each family’s experience—from communication and scheduling, to logistics and follow-through. My goal is to create a smooth, onboarding process so students and parents can focus fully on the work they’re doing with their consultants.
I often serve as a first point of contact for families, and I take pride in making sure questions are answered promptly and that nothing slips through the cracks.
My Role at College Matters
Before joining College Matters, I spent many years working in the life insurance and investment field. That experience strengthened my skills in listening closely, problem-solving thoughtfully, and responding with empathy—skills that translate naturally into this role.
Alongside my professional work, I’ve been deeply involved in community outreach and volunteer leadership in my hometown of Chester, which has further shaped how I support families.
Background and Perspective
As a parent who has navigated the college admissions process with my own children, I understand the emotional highs and lows that come with this journey. That perspective helps me anticipate what families may need and respond in ways that feel organized, personal, and reassuring.
My goal is for every family’s experience with College Matters to feel calm, clear, and supportive from start to finish.
A Parent’s View
Our Core Values
We guide each student to define and achieve their goals and celebrate their individuality.
We are a team. You get our collective experience and expertise.
We partner with our clients.
We are always innovating, with an eye on current trends and adapting to be our best.
We think outside of the box. We encourage our students to do so as well.
