Betsy Morgan, MALS, CEP
Founder and CEO
College and Graduate School Consultant
Leadership
Board of Directors, Independent Educational Consultants Association
Vice-President for Committees, IECA
Chair, IECA Audit Committee
Chair, IECA Board Development Committee 2019 - 2020
Rutgers University Out-of-State Admissions Sounding Board
Madison A Better Chance, Board of Directors
Vista Life Innovations, Board of Directors 2017 - 2020
Connecticut Regional IECA Group, Inaugural Planning Committee
Independent Educational Consultants Association College Committee Member 2014 - 2016
Chair, IECA Affordability Task-force 2014 - 2015
Memberships
American Institute of Certified Educational Planners
Independent Educational Consultants Association, Professional Member
National Association of Advisors for the Health Professions
National Association of College Admission Counseling
New England Association of College Admission Counseling
International Association of College Admission Counseling
How I Got Here
My career has taken me through college admissions, classroom teaching, and educational planning. Across all those roles, I kept meeting students who needed more time, more context, and more individualized attention than traditional settings could provide.
That’s what led me to launch College Matters in 2003. The idea was simple then—and still is now: every student deserves thoughtful, one-on-one guidance that helps them make sense of their options and move forward with purpose, whether they’re applying to college, graduate school, or professional programs.
Who I Work With
I enjoy working with students who are curious, thoughtful, and still figuring things out—as well as those who already have clear goals. I work with both high school students and graduate-school applicants, and my experience guiding students through advanced-degree admissions gives me a broader, long-view perspective on how different choices can lead to meaningful outcomes.
I live by the motto “Be firm in your goals, but flexible in your plan,” and I truly enjoy helping students uncover pathways they may not yet have considered, in and out of the classroom. Whether a student is drawn to science, the arts, athletics, technology, or something still taking shape, my role is to help them move forward with clarity, confidence, and a sense of possibility—at whatever stage of the journey they’re in.
What Matters to Me
Equity and access are core to how I approach this work. For many students—particularly first-generation students or those from historically underrepresented backgrounds—the admissions process can feel opaque, intimidating, or full of unspoken rules.
I aim to be a steady, thoughtful guide: someone who explains the landscape clearly, advocates when appropriate, and creates space for students to ask honest questions without fear of judgment. My job is not just to advise, but to make sure students feel supported, respected, and capable throughout the journey.
Outside the Office
When I’m not working with students, you’ll usually find me reading, enjoying the outdoors, either playing platform tennis or skiing, experimenting with new technology, or enjoying time with family. I’m endlessly curious, a lifelong learner at heart, and someone who genuinely enjoys helping people make sense of big decisions—whether that’s choosing a college, a graduate program, or the next chapter of their lives.
My Approach
My role is part strategist, part teacher, and part coach. I help students understand how the college or graduate school admissions process really works, make thoughtful, informed choices, and tell their stories with clarity and confidence.
Just as importantly, I work with students as whole people—not as résumés or checklists. My goal isn’t just to help students get admitted somewhere; it’s to help them feel grounded, understood, and empowered as they move toward what’s next.
I break big, stressful processes into manageable steps, explain the “why” behind the advice, and meet students exactly where they are—whether they’re confident and curious, anxious and overwhelmed, or somewhere in between.